Glossary
Simple definitions for selling online.
Browse definitions for checkout, payments, subscriptions, ecommerce, affiliate marketing, analytics, and revenue operations.
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A
- A/B Testing
- Acquisition Cost
- Ad Attribution
- Ad Blocking
- Ad Budget Planning
- Ad Creative
- Ad Exchange
- Ad Fatigue
- Ad Inventory
- Ad Manager
- Ad Placement
- Ad Relevance
- Ad Spend
- Ad Targeting
- Add to Cart
- Address Autocomplete
- Address Verification System
- Advertorials
- AES-256 Encryption
- Affiliate Agreement
- Affiliate Disclosure
- Affiliate Link
- Affiliate Marketing
- Affiliate Program
- Agency
- Algorithm
- Algorithmic Pricing
- All in One Merchant Account
- All in One Platform
- Analytics and Metrics
- Analytics Tools
- Anchoring
- Annual Recurring Revenue ARR
- Anti Money Laundering AML
- Apple Pay
- Application Programming Interface API
- Artificial Intelligence AI
- Attribution Model
- Audience Demographics
- Audience Engagement
- Audience Insights
- Audience Segmentation
- Audience Targeting
- Augmented Reality Ads
- Augmented Reality AR
- Authority Building
- Authorize
- Authorize and Capture
- Auto Renew
- Auto Ship
- Autocomplete
- Autofill
- Automatic Clearing House ACH
- Automation Platform
- Automation Tools
- Automation Workflow
- Average
- Average Order Value AOV
- Average Revenue Per User ARPU
B
- Back Order
- Backlink
- Bank Identification Number BIN
- Bank Secrecy Act
- Behavioral Analysis
- Behavioral Data Analysis
- Behavioral Targeting
- Beta
- BI Tools
- Bid Strategy
- Bidding Strategy
- Big Data
- Billing Cycle
- Billing Descriptor
- Blacklist
- Blended Learning
- Blockchain
- Blog
- Bot
- Bot Detection
- Bounce Rate
- Brand Advocacy
- Brand Awareness
- Branding
- Break Even Point
- Broadcast
- Budget Forecasting
- Budget Threshold
- Bulk Pricing
- Bump Offer
- Bundle Strategy
- Bundling
- Business Intelligence BI
- Business to Business B2B
- Business to Consumer B2C
- Buyer Journey
- Buyer Persona
C
- California Consumer Privacy Act CCPA
- Call to Action CTA
- Campaign
- CAN SPAM Act
- Capture
- Card Network
- Card Not Present CNP
- Card Type
- Card Verification Code CVC
- Card Verification Value CVV
- Cart Abandonment
- Case Study
- Cash Flow Management
- Central Tendency
- Charge Card
- Chargeback
- Chargeback Arbitration
- Chargeback Prevention
- Chargeback Ratio
- Charm Pricing
- Chatbot
- Checkout Optimization
- Checkout Process
- Choice Architecture
- Churn Rate
- Clawback
- Click Fraud
- Click Through Nexus
- Click Through Rate CTR
- Cognitive Bias
- Cognitive Load
- Cognitive Overload
- Cohort
- Cohort Analysis
- Cold Email
- Commission
- Communication Channels
- Community
- Community Building
- Competitive Analysis
- Competitive Benchmarking
- Compliance
- Compound Annual Growth Rate CAGR
- Conditional Logic
- Conference
- Consent
- Consent Management
- Consent Management Platform CMP
- Consultative Sales
- Consumer Behavior
- Consumer Rights Directive CRD
- Contactless Payment
- Content Creator
- Content Delivery Network CDN
- Content Management System CMS
- Content Marketing
- Contextual Advertising
- Control Group
- Conversion API
- Conversion Funnel
- Conversion Rate
- Conversion Rate Optimization CRO
- Conversion Tracking
- Cookie
- Cookie Banner
- Cookie Policy
- Copyright
- Copyright Infringement
- Copywriting
- Cost of Goods Sold COGS
- Cost per Acquisition CPA
- Cost per Click CPC
- Cost per Impression
- Cost per Lead CPL
- Cost per Thousand Impressions CPM
- Countdown Timer
- Coupon Code
- Course
- Course Management System CMS
- Course Platform
- Crawl Errors
- Crawlability
- Creator
- Creator Economy
- Credibility
- Credit Card
- Credit Risk Assessment
- Credit Score
- Cross Sell
- Cryptocurrency
- Customer Acquisition
- Customer Acquisition Cost CAC
- Customer Engagement
- Customer Experience CX
- Customer Feedback
- Customer Feedback Loop
- Customer Journey
- Customer Lifetime Value CLV
- Customer Loyalty
- Customer Relationship Management CRM
- Customer Retention
- Customer Retention Rate
- Customer Satisfaction Score CSAT
- Customer Support
- Customization
D
- Dashboard
- Data Analytics
- Data Driven Insights
- Data Lake
- Data Modeling
- Data Pipeline
- Data Privacy
- Data Processing Agreement DPA
- Data Protection Officer DPO
- Data Visualization
- Data Warehouse
- Day Over Day DoD
- Deceptive Advertising
- Decision Fatigue
- Decision Paralysis
- Declined Card
- Decoy Effect
- Dedicated IP
- Deferred Delivery
- Deliverability Rate
- Demographic
- Destination Based Sourcing
- Destination Based Tax Laws
- Device Fingerprinting
- Digital Advertising
- Digital Analytics
- Digital Marketing
- Digital Millennium Copyright Act
- Digital Product
- Digital Rights Management DRM
- Digital Wallets
- Diners Club
- Direct Response
- Direct to Consumer D2C
- Disclaimer
- Discord
- Discount Code
- Discount Rate
- Discover
- Display Advertising
- Display Network
- Dispute
- Dispute Management
- Dispute Resolution
- DKIM DomainKeys Identified Mail
- Do Not Call Registry
- Domain Authority
- Domain Based Message Authentication Reporting Conformance DMARC
- Double Opt In
- Downsell
- Drag and Drop
- Drip Campaign
- Drop Shipping
- Dynamic Pricing
- Dynamic Product Ads
E
- E Commerce
- E commerce Checkout
- E commerce Platform
- E Learning
- Early Adopter
- Educational Technology EdTech
- eIDAS Regulation
- Electronic Checks
- Electronic Funds Transfer EFT
- Electronic Signature
- Email Automation
- Email Course
- Email List
- Email Marketing
- Emotional Branding
- Emotional Connection
- EMV Chip
- Encryption
- Engagement
- Engagement Metrics
- Engagement Strategy
- ePrivacy Directive
- ERP Enterprise Resource Planning
- Event Tracking
- Explicit Consent
- Express Checkout
F
- Facebook Ads
- Facebook Business Manager
- Facebook Messenger
- Facebook Pixel
- Failed Payment
- False Scarcity
- False Urgency
- Fear of Missing Out FOMO
- Federal Trade Commission FTC
- Federated Learning of Cohorts
- Fedwire
- Feedback Loop
- Financial Disclosure
- Financial Forecasting
- Financial Technology FinTech
- FinCEN
- First Party Data
- Flash Sale
- Flat Rate Scheme
- Franchise
- Fraud Detection
- Fraud Prevention
- Fraud Risk Management
- Fraud Score
- Fraudulent Transactions
- Free Trial
- Freelance
- Freemium Model
- Fulfillment
- Fulfillment Center
G
H
I
- iMessage
- Impression Share
- Impressions
- Impulse Buying
- Inbound Marketing
- Inbox
- Incremental Cost
- Independent Contractor
- Indexing
- Indirect Tax
- Influencer
- Influencer Marketing
- Infographic
- Infoproduct
- Informed Consent
- Instagram Ads
- Instagram Pixel
- Instagram Reels
- Installments
- Instructor Led Courses
- Insufficient Funds
- Integration
- Intellectual Property IP
- Interchange Fee
- Interchange Rate
- International Payment Compliance
- Interquartile Range
- Inventory Forecasting
- Inventory Management
- IP Address
- IP Reputation
- ISO 27001
J
K
L
- Landing Page
- Landing Page Optimization
- Large Language Model LLM
- Launch
- Lead Conversion
- Lead Generation
- Lead Magnet
- Lead Nurturing
- Lead Qualification
- Lead Scoring
- Learning Management System LMS
- Lesson
- Licensing
- Licensing Agreement
- Lifetime Value to Customer Acquisition Cost Ratio LTVCAC
- Limited Time Offer
- LinkedIn Ads
- LinkedIn Pixel
- List Scrubbing
- List Segmentation
- Live Chat
- Live Event
- Live Stream
- Load Time
- Localization
- Localized Pricing
- Logic automation
- Long Tail Keywords
- Lookalike Audiences
- Loss Aversion
- Low code
- Low Risk Merchant
- Loyalty Programs
- Luxury Retail
M
- Machine Learning
- Magic Link
- Mark as Spam
- Market Demand Forecasting
- Market Penetration
- Market Research
- Market Segmentation
- Marketing Automation
- Marketing Funnel
- Marketing Funnels
- Marketing Strategy
- MarTech Marketing Technology
- Mastercard
- Masterclass
- Mastering Physical Presence in Digital Commerce
- Mastermind
- Media Queries
- Median
- Membership Site
- Merchant Account
- Merchant Category Code MCC
- Meta Tags
- Metadata
- Metered Billing
- Micro Influencer
- Microlearning
- Microtransactions Enhancing Digital Engagement
- Minimum Viable Product MVP
- Modular Courses
- Module
- Monetization
- Monetization Strategy
- Money Back Guarantee
- Money Transmitter
- Month Over Month MoM
- Monthly Recurring Revenue MRR
- MOSS Mini One Stop Shop
- Multi Channel Attribution
- Multi Factor Authentication
- Multi Step Zaps
- Multicurrency Support
- Multilingual SEO
- Multivariate Testing
N
O
P
- Page Rank
- Paid Acquisition
- Paid Advertisements
- Paid Advertising
- Paid Media
- Paid Trial
- Partnership
- Passwordless Authentication
- Patent
- Pay As You Go
- Pay Later
- Pay Per Click PPC
- Payment
- Payment Card Industry Data Security Standard PCI DSS
- Payment Card Industry PCI
- Payment Dispute
- Payment Gateway
- Payment Method
- Payment Plan
- Payment Processor
- Payment Schedule
- Payment Service Provider PSP
- Payment Services Directive 2 PSD2
- PayPal
- PCI Compliance
- Perceived Risk
- Perceived Value
- Percentile
- Performance Benchmarks
- Persona
- Personal Brand
- Personal Branding
- Personalization
- Phone Sales
- Physical Product
- Pinterest Ads
- Pinterest Pixel
- Pivot Table
- Pixel
- Pixel Tracking
- Platform Economy
- Podcast
- Podcaster
- Point of Sale POS System
- Positioning
- Pre Launch
- Pre Order
- Pre Sale
- Predictive Analytics
- Premium Market
- Price Anchor
- Price Elasticity
- Price Optimization
- Price Sensitivity
- Pricing Model
- Pricing Strategy
- Pricing Structure
- Privacy Policy
- Privacy Regulations GDPR CCPA
- Processing Fee
- Product
- Product Bundling
- Product Demonstration
- Product Launch
- Product Market Fit
- Product Photography
- Productized Service
- Professional Networking
- Projections
- Promoted Pins
- Promotion Code
- Promotions Tab
- Prompt Engineering
- Prorate
- Provincial Sales Tax PST
- Provisional Patent
- Psychographics
- Psychological Pricing
- Psychological Triggers
- Public Domain
- Purchase Frequency
Q
R
- Reach
- Real Time Analytics
- Real Time Bidding RTB
- Recurring Billing
- Recurring Payments
- Referral Marketing
- Referral Program
- Refund
- Refund Policy
- Regional Targeting
- Regression Analysis
- Relevance Score
- Remarketing
- Remote Work
- Repeat Purchase Rate
- Responsive Design
- Restock Notification
- Retargeting
- Retention Marketing
- Retention Rate
- Retention Strategies
- Return Merchandise Authorization RMA
- Return on Ad Spend ROAS
- Return on Investment ROI
- Return Policy
- Revenue Attribution
- Revenue Churn Rate
- Revenue Optimization
- Revenue Recognition
- Revenue Share
- Reward Programs
- Right to be Forgotten
- Risk Reversal
- Royalty Fees
S
- Safe Harbor
- Sales
- Sales Cycle
- Sales Funnel
- Sales Page
- Sales Strategy
- Sales Tax
- Sales Team
- Samsung Pay
- Scarcity
- Scarcity Principle
- Search Engine Marketing SEM
- Search Engine Optimization SEO
- Search Intent
- Segmentation
- Selection Fatigue
- Self Paced Learning
- Seminar
- Sender Reputation
- SEPA
- Sequence
- Serviceable Obtainable Market SOM
- Session Duration
- Session Recordings
- Shared IP
- Shipping Options
- Shopping Cart
- Show Notes
- Sitemap
- Skewness
- Slack
- Small Business SMB
- Smart Contract
- SMTP Simple Mail Transfer Protocol
- Snap Pixel
- Snapchat Ads
- Snapchat Pixel
- SOC 2
- Social Media
- Social Media Manager
- Social Proof
- Soft Bounce
- Software as a Service SaaS
- Spam Filter
- Spam Folder
- Spam Traps
- Spider
- Split Testing
- Sponsored Content
- Spreadsheet
- Square
- Stablecoin
- Standard Deviation
- State Sales Tax
- Statistical Significance
- Store Credit
- Stripe
- Strong Customer Authentication
- Structured Query Language SQL
- Subject Line Optimization
- Subscribe and Save
- Subscription
- Subscription Box
- Subscription Model
- SWIFT
T
- Takedown Notice
- Target Audience
- Target Market
- Tax Exemptions
- Tax Jurisdiction
- Tax Rate
- Telemarketing
- Terms Conditions
- Testimonials
- Text Message SMS
- Tiered Pricing
- Tiered Subscription Model
- TikTok Ads
- TikTok Pixel
- TikTok Shop
- Tokenization
- Tokenization as a Service TaaS
- Total Addressable Market TAM
- Touchpoints
- Trade Secret
- Trademark
- Trademark Infringement
- Trademark Registration
- Transactional Emails
- Transactional SMS
- Transcription
- Translation
- Trial Period
- Tripwire
- Trust Building
- Trust Signals
- Twitter Ads
- Twitter Pixel
- Two Factor Authentication 2FA