Analytics See where revenue comes from, where checkout leaks, and what to improve.

Spiffy reports connect product sales, checkout performance, customer value, failed payments, and filtered exports to the system taking the payments.

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Checkout analytics dashboard showing checkout performance metrics

Analytics overview

Turn data into clearer growth decisions.

The old analytics page covered a lot because the product does a lot. This version keeps that depth, but groups it around the questions a revenue team actually asks.

Custom reports

Build report views with filters, saved context, and the metrics your team needs.

Revenue analytics

Track revenue growth, order performance, payment success, and offer health.

Customer insights

See lifetime value, customer behavior, subscriber signals, referrals, and churn.

Checkout performance

Find abandoned checkouts, failed payments, conversion issues, and gateway gaps.

Data export

Export reports to CSV for finance work, deeper analysis, and BI workflows.

AI insights

Spot changes, summarize patterns, and decide what deserves attention.

Product analytics

Find your best-selling products without guessing.

Product reports show revenue by product, sales volume, and performance comparison so you can see which offers deserve more focus.

Product revenue report showing product sales and revenue analytics

Product sales report

See exactly which products bring in the most revenue and which offers deserve more focus.

  • Revenue by product
  • Sales volume tracking
  • Product comparison

Product performance stats

Track what is selling best, what needs attention, and how individual product dashboards are trending.

  • Dashboard statistics
  • Performance tracking
  • Product-level insights

Product-level and checkout-level views

Separate strong offers from strong checkout placement, then export the data when the team needs deeper analysis.

Checkout analytics

Stop losing sales at the payment step.

Checkout reports make abandonment, failed payments, gateway performance, and conversion tracking visible enough to fix.

Checkout performance report showing checkout analytics and payment metrics

Checkout performance report

Identify where customers abandon checkout and what needs to be improved to convert more visitors into buyers.

  • Completion rates
  • Take-rate analytics
  • Conversion tracking

Failed payments report

Find out why payments fail, where recovery is working, and when to pair the report with billing automation.

  • Failed payment tracking
  • Recovery rates
  • Gateway performance

Checkout bottlenecks

Report on checkout flow, processor behavior, and payment outcomes together instead of treating each issue as a separate guess.

Customer analytics

Keep your best customers longer.

Understand lifetime value, revenue per customer, churn indicators, subscriber performance, referrals, and affiliate attribution.

Customer analytics dashboard showing customer value and performance data

Lifetime value report

Find your most valuable customers and understand who is worth investing in for retention.

  • Customer lifetime value
  • Revenue per customer
  • Customer value insights

Customer performance metrics

See which subscribers are likely to cancel and which recurring revenue metrics need attention.

  • Subscriber analytics
  • Churn-rate tracking
  • MRR and revenue metrics

Affiliate analytics

Track which affiliates and referral sources bring in valuable customers, and keep commission reporting connected to actual performance.

  • Affiliate performance
  • Referral source analytics
  • Commission reporting

Advanced analytics

Slice the business from more than one angle.

Use report filtering to connect campaigns, customers, products, payments, dates, and financial events to real revenue outcomes.

Marketing analytics

UTM campaigns, traffic sources, promo codes, campaign performance, and affiliate attribution.

Customer segmentation

Purchase history, lifetime value, login activity, customer engagement, and payment behavior.

Product strategy

Product status, pricing options, product ownership, creation dates, and affiliate program tracking.

Revenue optimization

Payment status, currency, total amounts, payment methods, promo codes, and affiliate data.

Custom date ranges

Payment dates, subscription events, trends over time, seasonal patterns, and customer activity.

Financial analytics

Card expiration, refunds, chargebacks, gateway performance, and 3D Secure transactions.

Our failed payments dropped from 14-19% on monthly subscriptions to 3.5%. Analytics and reporting help us track exactly what is working.

Colette Kelly

Operations Manager at Counseling Tutor

Spiffy is by far the most impressive service we use across every aspect I can think of.

Matt Gordon

CRUX Investor

We looked at about ten potential solutions. None of them came close to what Spiffy could do for us. Managing our e-commerce was a nightmare previously, and now it is just plain easy.

Michael Palmer

CEO, Pure Bookkeeping

Analytics questions?

Need help deciding which reports matter for your setup? Get in touch.

What analytics can I see in Spiffy?

You can report on products, checkouts, customers, payments, affiliates, campaigns, revenue, and failed payment behavior.

Can I compare product and checkout performance?

Yes. Product reports show revenue and sales volume by product, while checkout reports help you understand placement, completion, and payment performance.

Can reports help with failed payments?

Yes. Failed payment reports identify issues and patterns. Recovery workflows can then be handled with automation.

Can I filter reports by campaign or customer data?

Yes. Reports can be filtered around UTMs, promo codes, affiliate attribution, customer behavior, product details, payment status, and date ranges.

Know what is working before you change what you sell.

Use Spiffy analytics to understand product revenue, checkout performance, customer value, and payment behavior from one connected selling system.